The worldwide bestseller Relationship Selling was first published in the mid-1980s by author Jim Cathcart. This edition was written using the first edition plus almost 20 years of actual field experience in applying the techniques outlined in the book.
The basic premise of Relationship Selling is that the purpose of business is to make life better for people and the purpose of selling is to build profitable business friendships. Download a free excerpt from Relationship Selling by Jim Cathcart to get 21 great sales ideas for top sellers.
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